Embedded payments are not just a feature but a strategic imperative for businesses seeking to innovate and thrive in today’s digital economy. The market’s current size—$185 billion—underscores the scale of opportunity for those ready to act. By embedding financial products into their platforms, SaaS companies can unlock unparalleled revenue growth while addressing critical SMB needs. The race to redefine the financial landscape has begun, and those who lead today will shape tomorrow’s economy.